Insights and Guides
Practical guides for trade business owners on being found in local search: your Google Business Profile, your reviews and your website.
- How much does a website cost in the UK for a plumber?
- What UK agencies publish for a plumber's or electrician's website, what the price does and does not include, and what to check before you pay.
- Website for plumbers, heating engineers and electricians: what to put on each service page
- Give each job you want more of its own page, answer what customers ask before they ring, and leave off what Google treats as spam.
- Plumbing leads: what they cost, who else gets them, and how to own your own
- Where plumbing and heating leads come from, what each kind costs, which ones are shared with other plumbers, and what you keep when you stop paying.
- Google review rules for plumbers, heating engineers and electricians, on one page
- Ask every customer, offer nothing in return, and never write, filter or trade away a review. What Google's policy and UK law say about each common practice, with the source for every line.
- How to add your business to Google Maps: a complete Google Business Profile for plumbers, heating engineers and electricians
- How to get your business on Google Maps, and what a complete listing needs. Every part of it, what Google allows in each, and a ten-minute monthly check that keeps it right.
- How much does Checkatrade cost? Checkatrade, MyBuilder and Bark compared for plumbers, heating engineers and electricians
- How much Checkatrade costs, what MyBuilder and Bark charge a plumber, heating engineer or electrician, how each one charges, and why the price of a lead is not the price of a job.
- How to get more Google reviews: a guide for plumbers, heating engineers and electricians
- Ask every customer on the day, send one reminder, and never offer anything in return. What Google and UK law allow, what they rule out, and a routine that fits a busy week.