The Beacon System: Mains
Websites for tradesmen
A website for tradesmen, built around the work you do and the areas you cover, kept current every month, and yours to keep. Part of every plan, not a one-off build left to go stale.
Why your website still matters
Most customers check a business before they ring it, even one they were recommended. Your website is where they check what you do, whether you cover their area and whether you look like you are still trading. A site built once and never touched answers those questions badly, and the customer rings the next name instead. Our guide sets out what each service page needs.
So your website is built around the work you want more of and the places you cover, and it is kept current every month as part of your plan, for as long as you are with us.
What that looks like for your trade: websites for plumbers and heating engineers and websites for electricians .
What each plan includes
This is one of the five parts of the Beacon System, and every plan includes all five. The monthly fee covers all of them, not just this one.
Spark
£394 per monthfor all five parts, this one included
Plus a one-off setup fee of £695, covering the brand and website build.
- Website, with service, brand and area pages, for one service area
- Logo refinement and a one-page brand sheet
- Hosting, maintenance and standard backups
- 2 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- 1 blog or local-content article a quarter
Beam
£588 per monthfor all five parts, this one included
Plus a one-off setup fee of £695, covering the brand and website build.
- Website, with service, brand and area pages, for three service areas, with a gallery
- Full brand kit and guidelines
- Hosting, maintenance and priority support
- 5 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- 1 blog or local-content article a month
The one-off setup fee of £695 covers the brand and website build. After that, hosting, maintenance and the regular article are part of the monthly fee.
What you get, page by page
- Service pages
- A page for each kind of work you take on, written around the questions customers ask before they ring.
- Area pages
- A page for each area your plan covers, so someone searching in that town finds a page about that town.
- Brand pages
- A page for each manufacturer you are accredited with, where that matters to the work you do.
- Articles
- A blog or local-content article on a set schedule, answering the questions people search before they book.
- The basics, done properly
- Your number one tap away on a phone, your accreditations where customers can see them, and a site that works on a phone first.
Your site is sized to your services and areas, not to a page count, because a page count is what makes cheap sites thin.
How it gets built
- One call, one fact file
- An onboarding call, and 30 to 40 minutes of your time completing your business fact file: your services, your areas, your accreditations and the work you want more of, in your own words. Every page is written from your answers.
- First draft
- Usually within six to eight weeks of signing, depending on how quickly we get access to your domain.
- Your say
- You see the draft before it goes live. After launch, new content publishes after three working days unless you stop it.
- Every month after
- Hosting, updates, backups and the scheduled article, with nothing for you to manage.
Yours to keep
Your domain is registered in your name from the first day, with us added as a manager. If you leave after the minimum term, the website and its files go with you, at no charge. Founding clients can also stop at the 90-day review point; the website then stays with us unless they buy it: they tell us in writing within 30 days of stopping, then pay within 14 days of telling us, at the monthly fees left to month 12. The full terms are on the Pricing page.
Extras for your website
- Extra service-area page
- Another area beyond your plan (one on Spark, three on Beam), with its own page on your website. Quoted per job
- Additional website work
- Pages, features or changes beyond what your plan includes, scoped and quoted before we start. Quoted per job
- Branding
- Brand work beyond what your plan includes: a logo refinement and brand sheet on Spark, a full brand kit on Beam. Quoted per job
- Local link building
- Links to your website from real sites connected to your work: trade bodies, the manufacturers you install for, and local organisations you have a real connection with. From £495 one-off project
- Photography and video
- A professional shoot of your work, for your website, your listing and your social posts. From £395 per half-day shoot
Not offered at all: custom software or app development, or content reused from another client's site.
Sites we have built
Questions about your website
I already have a website. Do I have to start again?
Usually yes, for three reasons.
- The code decides how fast a site loads and how well search engines read it. Google says its ranking systems use page experience signals, and those are one factor among many, with relevance first.
- The look matters. Most trade sites are built from the same few templates, and in our view they look templated and cheap.
- The site becomes the thing everything else feeds into, and it has to work on a phone.
The free visibility snapshot tells you what shape your current one is in first.
Who writes the words?
We do, from the onboarding call, your business fact file and the photos and notes you send. You see everything before it goes live, and anything we are unsure of, we ask about rather than guess.
How many pages will I get?
As many as your services and areas need. Your plan sets the number of areas: one on Spark, three on Beam. More areas can be added as an extra.
What about email?
We set it up, and it is yours. Your email sits on your own Google Workspace or Microsoft 365 account, in your name. Each month, you pay the provider directly, usually a few pounds per mailbox.
We connect it to your domain and set up the mailboxes: two on Spark, five on Beam. You get a short written guide for phones and laptops. After that, the provider's support handles passwords and devices. On Beam, one address is the one your review requests are sent from.