Valo Property Services

Plumbing, heating, air conditioning, electrics, fire safety and low voltage, across North London. A new brand, a 139-page website with a section for every trade, and the paperwork a careful customer checks.

The business

Valo Property Services covers plumbing, heating, air conditioning, electrics, fire safety and low voltage for homes and commercial buildings across North London, with its own engineers on every trade and a fixed price agreed before any work starts.

Valo Property Services homepage on a desktop: the headline 'One number. Every trade you need.', with a 'Get a free quote' button, a call button and a photograph of an engineer in a Valo shirt at a customer's front door.
One promise on the first screen: one number for every trade, with a fixed price agreed before any work starts.

What they needed

Valo’s customers already know what they want doing. What they check is whether the business is real, whether it covers their trade, and what they are agreeing to before they sign a maintenance plan.

So the brief was breadth where Kelvin’s was depth: six trades held together under one brand, a website where each trade has its place, and the full set of contract and legal pages behind it. The first version was a few pages built to grow. The full site is now live, with each trade built out.

What we built

A section for every trade
Plumbing, heating, air conditioning, fire safety, electrical and low voltage each have their own section for homeowners and landlords, and a commercial section sits alongside. Heating, for example, has pages for emergencies, boilers, heat pumps, central heating, underfloor heating, smart controls and gas safety.
The areas, the guides and the plans
A page for each of the 30 areas covered, more than a dozen guides for the questions people ask before they book, a page for landlords and a page for service plans.
The proof a careful customer checks
An accreditations page, and a free quote and a call button on every page.
Service-contract terms
The terms that apply to a Valo maintenance plan, whichever trades it covers, where a customer can read them before signing.
Complaints, privacy and cookies
A complaints procedure, a privacy policy and a cookie policy, the paperwork a commercial customer or a letting agent looks for.
Valo's Heating section on a desktop, headed 'No heat, no hot water, or a boiler on its last winter?', with a sub-menu of boilers, heat pumps, central heating, underfloor heating, smart controls and gas safety.
Each trade has its own section, with its own menu, for the jobs people search for.
Valo's Service Contract Terms and Conditions page, headed 'The terms that apply to a Valo maintenance plan, whichever trades your plan covers'.
The contract terms get their own page, where a customer can read them before signing.

Want a site built around your own jobs and the areas you cover? It starts with a free look at what a customer finds when they search for you today.

The services behind it

Valo's work with us covers five services. Each one links to what it includes.

The branding runs through everything a Valo customer sees: proposals, quotes and invoices, uniforms and vans, and printed items such as business cards, forms, certificates and notepads.

In their words

“We cover plumbing, heating, electrical work, air conditioning, fire safety and security, a broad mix that many agencies struggle to organise clearly. airstad local understood the challenge and created a website that makes it easy for customers to see exactly what we offer within each service area.”

“airstad local developed our new brand from a short questionnaire, then helped bring it to life across everything we needed: the website, vehicle graphics, stationery, workwear, email signatures and sales materials for the team. It gave us a consistent, professional presence from the start.”

“The whole process was simple from day one. We had one main point of contact, received quick responses and never had to deal with unnecessary jargon or complicated explanations.”

“They handled the legal and contract pages properly, which was important for the type of customers we work with. The finished website looked professional, credible and like the kind of business you would feel comfortable trusting with your property.”

B Luftig, Owner, Valo Property Services

What would a customer find if they searched for you today?

Before anything is built, we check your Google listing, your reviews, your website, your social and what an AI assistant says, by hand, against three local competitors, and walk you through what we find. It is free, and there is nothing to buy afterwards.