Pricing
Before you sign, we write down exactly what you get each month. That is what keeps the fee the same.
Most agencies quote a monthly fee and leave what you get inside it deliberately vague. That is how the fee stays the same while the work shrinks and you are the last to find out.
These two plans work the other way round. Before you sign, we write down exactly what you get each month: posts, articles, service areas and mailboxes.
| Spark | Beam | |
|---|---|---|
| Price | £394 a month | £588 a month |
| One-off setup | £695 | £695 |
| Service areas | 1 | 3 |
| Google posts a month | 2 | 4 |
| Social posts a month | 4, one platform | 8, each on both platforms |
| Articles | 1 a quarter | 1 a month |
| Mailboxes set up for you | 2 | 5 |
| Review replies | Not included | Up to 20 a month, drafted for you |
| Service reminders | Included | Included |
| Reporting | Quarterly summary | Monthly report |
Spark
£394 per month
Plus a one-off setup fee of £695, covering the brand and website build.
For one service area, with everything else run at a steady pace.
- Website, with service, brand and area pages, for one service area
- Logo refinement and a one-page brand sheet
- Hosting, maintenance and standard backups
- 2 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- Google Business Profile set up, plus 2 posts a month
- Automated review requests to every customer you send us
- Not included: replying stays with you
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
- 4 social posts a month, on one platform
- 1 blog or local-content article a quarter
- Quarterly summary, plus an onboarding and six-month call
Beam
£588 per month
Plus a one-off setup fee of £695, covering the brand and website build.
For more than one service area, weekly Google posts and a monthly article.
- Website, with service, brand and area pages, for three service areas, with a gallery
- Full brand kit and guidelines
- Hosting, maintenance and priority support
- 5 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- Google Business Profile set up, plus 4 posts a month
- Review requests by text or email, whichever the customer prefers. Email is sent from an address on your own domain, which we set up with you
- Drafted replies to up to 20 reviews a month, and to every review under four stars
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
- 8 social posts a month, each posted on both of your two platforms
- 1 blog or local-content article a month
- Monthly report, plus a quarterly call
airstad limited is not VAT registered, so no VAT is added to these prices.
Both plans run all five parts of the Beacon System. Anything extra is quoted before we start.
Each part of the plans in detail, with the extras and what they cost: websites, Google Business Profile, Google reviews, social media and service reminders.
Piece it together yourself and you are usually paying a website company, a directory listing and a review tool separately, with nobody accountable for how they work together.
A lot of what gets sold to trade businesses as marketing is really a lead-generation funnel: pay per enquiry, and own nothing once you stop paying. Instead, these plans buy something different. Your own website, your own Google Business Profile, your own reviews and your own social content, run as one coordinated system with a named person accountable for it, not resold as a lead to whoever bid for it that month.
Founding clients
We are taking on 10 founding clients. Each one works with the founder directly, and that only works for a set number of businesses.
- Your price, locked
- Today's price for as long as you stay, whatever the published price later becomes.
- The founder, directly
- No account manager in between.
- A 90-day review point
- Stop at 90 days with nothing more to pay. You keep your domain, Google listing, reviews and brand work, and the website stays with us unless you buy it: tell us in writing within 30 days of stopping, then pay within 14 days of telling us (the monthly fees left to month 12). The full terms.
See how many jobs would cover it.
Put in what a typical job leaves you once parts and materials are paid for. This shows how many of those jobs pay for a year of each plan, setup included.
Spark
– jobs in the first year
First year £5,423: £394 a month for twelve months, plus the £695 setup. After that £4,728 a year.
Beam
– jobs in the first year
First year £7,751: £588 a month for twelve months, plus the £695 setup. After that £7,056 a year.
We do not promise these jobs. This is the number to weigh the cost against, worked out from your own figure.
What is not included
Not in either plan
- Paid advertising management
- Professional photography or video
- Custom software or app development
- Content reused between different clients
- Directory listings beyond the agreed set
- Link building
- Review removal or disputes with platforms
- Email licences and day-to-day email support
How that works in practice
Paid advertising, photography, directory listings and link building can be added. Before any work starts, they are quoted separately, so they never appear on an invoice as a surprise. Custom software, reused content and review removal are not something we do.
Your email is on your own Google Workspace or Microsoft 365 account, which you pay the provider for directly. We set it up on your domain; after that, the provider's support looks after it.
Monthly amounts reset each month and do not build up indefinitely. A year of unused posts is not something anyone can deliver in December.
What you are signing up to
The term
- Twelve months, then monthly
Your brand and website work happens up front, which is what the first year covers. Reviews and a listing's history build over months, not days. For those twelve months, your price is fixed.
After that it runs month to month until you stop it, because we want you to stay while it is working, not because you are tied in.
If the price changes after that, you hear in writing 30 days before. Founding clients keep today's price regardless.
- No pause
Not in the twelve months, and not after. Your listing and reviews only keep building while the work carries on, and your busiest weeks bring the most jobs to ask for reviews on.
If you are flat out, tell us: we carry on from what we already have and ask you for nothing except customer details after each job. After the twelve months you can also move from Beam to Spark, or stop.
- A 90-day review point
For founding clients. At 90 days we go through what has been done, together. If you want to stop then, tell us in writing and you pay nothing more.
You keep your domain, your Google listing and its reviews, your accounts, your email and your brand work.
The website stays with us. To keep it, tell us in writing within 30 days of stopping that you want to buy it, then pay within 14 days of telling us. The price is the monthly fees left to month 12: nine months' fees if you stop at day 90. It stays live for those 30 days while you decide.
- Fourteen days to change your mind
- If you are a consumer, you can cancel within 14 days after the day the agreement is made. If you ask us to begin services in that time, you may have to pay for the part supplied up to the date you cancel, worked out proportionately against the agreed price. The full wording.
- The setup fee
Shown above, not introduced later: the setup fee covers building your brand and website once. Month by month, the fee covers the work that keeps them current.
The setup fee is paid in advance, before any work starts.
- How you pay
- The monthly fee is paid by Direct Debit only, set up when you sign. We do not take it any other way.
What stays yours
- Your domain and Google listing
- They stay in your name. We are added as a manager, never the owner, so you keep full control from the first day.
- Your website
- Like a boiler you had fitted, it belongs to the house, not the engineer. If you leave after the minimum term, the website and its files stay yours, at no charge.
Leaving
- Cancelling
- In writing, online, on one short form. You will never have to ring someone and talk your way out of it.
- Reminders
- Before the twelve months are up, and periodically after that, with how to cancel in the reminder.
You get the full written terms with your proposal, to read before you sign anything. A summary of them.
Questions about the money
Why is there no cheaper plan?
There are cheaper suppliers, and some of them are good at one part of this. What they generally do not do is run your website, your Google Business Profile, your reviews, your social content and your service reminders together, with a named person accountable for all five. Of everything you are paying for, that coordination is most of it.
Can I pay for the website up front instead of monthly?
Not at the moment. The monthly arrangement is what funds the work that carries on after the site goes live, and a site nobody maintains is the problem most of our clients came to us with.
What if I need something that is not on the list?
We quote it separately before starting, and you decide. We do not absorb it, and we do not add it to your monthly fee, without agreeing it with you first.
The usual requests are:
- Paid ads management
- Profiles on directories such as Checkatrade, MyBuilder or Bark
- Professional photography or video
- Extra area pages
Every extra is on the services page, with the price it starts from, or how it is quoted.
Do I have to spend money on ads as well?
No. Neither plan includes or needs ad spend, so the monthly fee is the whole cost. If you ever want paid ads managed, that starts from £395 a month, and any ad spend is paid by you straight to the platform.
Do I own my website, my Google listing and my domain?
Your domain and your Google Business Profile are yours from the first day and stay in your name. On the profile, we are added as a manager, never the owner. The website we build goes with you, with its files, if you leave after the minimum term, at no charge.
If a founding client stops at the 90-day review point, the website stays with us unless they buy it: they tell us in writing within 30 days of stopping, then pay within 14 days of telling us, at the monthly fees left to month 12.
What happens to my website if I leave?
Tell us in writing, online, without ringing anyone. Your domain and your listing were always in your name, so there is nothing to hand back. After the minimum term the website and its files come with you, at no charge, with 30 days' notice.
Founding clients can also stop at the 90-day review point, with nothing more to pay. After stopping, they keep their domain, listing, reviews, email and brand work. The website stays with us unless they buy it: they tell us in writing within 30 days of stopping, then pay within 14 days of telling us, at the monthly fees left to month 12.
Which plan should I be on?
Spark suits a sole trader or small team covering one main area. For a growing team covering several areas, or anyone who needs the review follow-up doing more work, Beam is the fit. The free visibility snapshot will tell you which, and we would rather put you on the smaller one and be wrong than the larger one and be right.