Our values

Six rules the business already runs on. Most of them are written down elsewhere as working procedures, so you can check us against them.

  1. Reliability without micromanagement

    When we send you something to approve, it goes live after three business days unless you tell us to stop, so the account keeps moving while you are on a job and cannot reply. You should never have to ask twice to get something done.

  2. Earned trust, not manufactured trust

    Every customer you send us gets the same review request, whether or not they look likely to say something kind, and nobody is ever paid or rewarded for a review. A reputation built any other way would fall apart the first time a customer looked closely, and it would break Google's review rules and UK consumer law.

  3. Plain dealing with time-poor owners

    If you go quiet for a month because the work is busy, we treat that as normal and keep the schedule running. We have a set way of checking in with a client who has not replied for a while, because for the owners we work with, a full diary is the usual reason.

  4. Built to last, not to flip

    David is building airstad local with his sons so that it outlasts one person doing all the work. That is why decisions get made for the next ten years rather than the next quarter, and why the business is being built to keep rather than to sell on.

  5. No manufactured pressure

    You will not see a countdown timer, a warning that only two places are left, or a deadline that is not real, anywhere we sell. When we do mention a limit, such as the number of founding places, it is a real number.

  6. Built to win as the underdog

    David has spent his career working for the smaller business, against competitors with bigger budgets and wider reach, and beating them was usually the job. Most trade businesses are in the same position against national franchises and directory platforms, which is the fight airstad local was set up for.

Things we will not do

Contact your customers about anything else
The review request after the job is the only thing we send on your behalf.
Cut back without telling you
If something falls outside what we promised, we tell you and quote for it.
Claim a result we cannot show you
Including on this website.

If we fall short

These are written down so that you can hold us to them.

If you think we have broken one, tell us on the contact page and we will reply within 2 business days.

See what a customer searching right now actually finds

We look at your Google Business Profile, your reviews and where you sit in local search, by hand, and walk you through what we find.

  • No charge
  • No obligation to buy anything afterwards
  • We come back to you within 2 business days

Then a short call, only if it looks worth pursuing