Services

Five things, run for you on one fixed fee through the Beacon System: your website, your Google Business Profile, your reviews, your social posts and your service reminders. Here is exactly what each one covers, and what costs extra.

What every plan includes

Both plans run the same five things. The difference is how much of each: how many areas the website covers, how many posts go out, how the review requests are sent. Each page below sets out the numbers.

Your website: Service, brand and area pages, hosting, email and a regular article, built to be the thing a customer checks before they ring.
Your Google Business Profile: The map listing set up properly, kept accurate and posted to every month.
Your reviews: A review request to every customer you send us, after the job, and on Beam a drafted reply to each review.
Your social posts: Posts built from the job photos you send, on a set number of platforms every month.
Your service reminders: A reminder in your name when a customer's next service or safety check is due, so the repeat work comes back to you.

Extras, quoted before we start

Anything outside your plan is priced in writing before any work starts, so it never turns up on an invoice as a surprise. Every extra can also be bought on its own, without a plan. These are the extras we are asked for most, with the price they start from; each has its own page.

Extra service-area page: Another area beyond your plan (one on Spark, three on Beam), with its own page on your website. Quoted per job
Additional website work: Pages, features or changes beyond what your plan includes, scoped and quoted before we start. Quoted per job
Branding: Brand work beyond what your plan includes: a logo refinement and brand sheet on Spark, a full brand kit on Beam. Quoted per job
Direct mail: Leaflets or postcards for the areas you cover, designed to match your brand and your website. Quoted per job
Directory profiles: Profiles on directories such as Checkatrade, MyBuilder or Bark, set up with the same details as your website and Google listing. From £295 one-off, for up to five directories
Local link building: Links to your website from real sites connected to your work: trade bodies, the manufacturers you install for, and local organisations you have a real connection with. From £495 one-off project
Photography and video: A professional shoot of your work, for your website, your listing and your social posts. From £395 per half-day shoot
Paid ads management: Google Ads run for you, with the ad spend itself paid by you, straight to the platform and never through us. From £395 per month

An extra is only added if you agree to it. Your monthly fee stays exactly as it is unless you choose to change plan.

What is not included at all

Some things we do not do, extra or not: custom software or app development, content reused between different clients, and review removal or disputes with the review platforms. If one of those is what you need, we are not the right people, and we will not take the job.

Get your free snapshot See the plans

Websites for tradesmen: A website for tradesmen, built around the work you do and the areas you cover, kept current every month, and yours to keep. Part of every plan, not a one-off build left to go stale.
Websites for plumbers and heating engineers: A website built around the plumbing and heating work you want more of, kept current every month, and yours to keep. Part of every plan, alongside your Google profile, reviews, social and service reminders.
Websites for electricians: A website built around the electrical work you want more of, kept current every month, and yours to keep. Part of every plan, alongside your Google profile, reviews, social and service reminders.
Social media for trade businesses: Regular posts built from the photos of jobs you are already doing, in your voice rather than ours, so your page shows a business that is working.
Service reminders that bring customers back: The easiest work you will win this year is work you have already earned. When a customer's next service or safety check is due, they hear from you first, in your name.
SEO for plumbers and heating engineers: SEO for plumbers, done every month as part of your plan: the pages, Google Business Profile and reviews that Google says decide local results. We do not promise a ranking, because nobody can.
SEO for electricians: SEO for electricians, run every month as part of your plan: job pages, your Google Business Profile and a steady flow of reviews. Nobody can guarantee where Google puts you, so we do not.
Photography and video: A professional shoot of your work, for your website, your Google listing and your social posts, for when phone photos from the job are not enough.
More Google reviews, from every customer: A review request to every customer you send us, after the job, without you having to remember to ask. So the reviews on your listing stay recent all year round.
Local link building for trades: Links to your website from real sites connected to your work: the trade bodies you belong to, the manufacturers you install for, and organisations in the places you cover.
Leaflets and direct mail for trades: Leaflets and postcards for the streets and towns you want work from, designed to match your brand and your website so they look like the same business.
Google Business Profile management: Your listing on Google Search and Google Maps, set up properly, kept accurate and posted to every month, so the map result looks like a business that is open and busy.
Google Business Profile for plumbers and heating engineers: Your Google listing for plumbers and heating engineers, set up properly, kept accurate and posted to every month, so the map result looks like a business that is open and busy.
Google Business Profile for electricians: Your Google listing for electricians, set up properly, kept accurate and posted to every month, so the map result looks like a business that is open and busy.
Google Ads for trade businesses: Google Ads run for you, on top of a website and listing that already give customers a reason to ring. Your ad spend is paid by you, straight to Google.
Directory profiles: Profiles on directories such as Checkatrade, MyBuilder and Bark, set up with the same details as your website and Google listing, so every place a customer finds you agrees.
Branding for trade businesses: A brand that makes your vans, your website and your quotes look like they belong to the same business, and like a business worth calling.
Area pages for trade businesses: A page on your website for each town you want work from, so someone searching there finds a page about their town rather than a general one.
Additional website work: New pages, new features or changes to your website beyond what your plan covers, scoped and priced in writing before we start.

All our services

In every plan

Extras, on their own or with a plan

See all services and prices for the extras