The Beacon System: Visibility
Google Business Profile for plumbers and heating engineers
Your Google listing for plumbers and heating engineers, set up properly, kept accurate and posted to every month, so the map result looks like a business that is open and busy.
What a customer sees on Google before they ring a plumber or heating engineer
Someone with a leaking pipe or a cold radiator searches on their phone, looks at the map results, and rings two or three names. They check the stars, the hours and whether you cover their street.
Your Google Business Profile is the first thing they see for many of these searches, before your website. It shows your hours, your services, your photos, your reviews and when you last posted. Google says there is no way to pay for a better local ranking, but it also says complete and accurate information makes a profile more likely to show up. Our guide lists what a complete listing has.
What we set up on your listing
- The right main category
- The one that finishes the sentence "this business is a", such as Plumber. A second category only if it is a real part of the business.
- Your services, in customers' words
- Boiler servicing, repairs and breakdowns, installations and bathrooms, listed the way a customer would search for them.
- Your areas
- The towns you cover, listed as service areas, so you show up where you work without publishing a home address.
- Photos of your own work
- Finished jobs, your van and your team, from the photos you send us, in focus and not heavily filtered.
- Hours that are true this week
- Special hours set before bank holidays, and emergency call-out hours stated only if you take that work.
Gas Safe details go on the profile or the website only after we have checked them on the official register. Your business name stays exactly as it is on your van and invoices.
What each plan includes for your Google listing
This is one of the five parts of the Beacon System, and every plan includes all five. The monthly fee covers all of them, not just this one.
Spark
£394 per monthfor all five parts, this one included
- Google Business Profile set up, plus 2 posts a month
Beam
£588 per monthfor all five parts, this one included
- Google Business Profile set up, plus 4 posts a month
The one-off setup fee of £695 covers the brand and website build. The listing is one of five things in every plan, run from the same job photos as your website, reviews, social posts and service reminders. What the whole plan does for a plumber or heating engineer business: Marketing for plumbers and heating engineers . The general version of this page is Google Business Profile management .
Questions plumbers and heating engineers ask about their Google listing
I work from home. Do I have to show my address?
No. Google lets a business that travels to its customers hide its address and list the areas it covers instead, up to 20, within about two hours' drive. We set it up that way if it suits you.
Can you put "Emergency Plumber Guildford" in my business name to rank higher?
No, and we would stop you. Google's rules say the name must be your real business name, and adding a town or a service can get the listing suspended.
Can you guarantee me a place in the map results?
No. Google decides who appears, and says there is no way to request or pay for a better local ranking. We commit to the work in your plan every month, written down before you sign.
Whose name is the listing in?
Yours. We are added as a manager, never the owner, so the listing and its reviews stay with you if you leave.