For electricians
More of the electrical work you want, from the areas you cover.
One fixed monthly fee keeps your website, Google Business Profile, reviews, social and service reminders running, so the homeowner who was given your name, or the letting agent checking you out, finds a business that looks current. Published prices, and one named person to deal with.
Or call 07341 080300
- Who it is for
- Electricians across Surrey, Hampshire, West Sussex and London.
- One per town
- One electrical business in each town. Check if your town is open for electrical work.
- What it costs
- £394 or £588 a month, plus a one-off £695 setup. See how many jobs would cover it.
What owners say
“We cover plumbing, heating, electrical work, air conditioning, fire safety and security, a broad mix that many agencies struggle to organise clearly. airstad local understood the challenge and created a website that makes it easy for customers to see exactly what we offer within each service area.”
B Luftig, Owner, Valo Property Services Read the case study for Valo Property Services “Everything was straightforward from the outset. I knew exactly what was included, what it would cost and how the process would work.”
S Saltoun, Director, Kelvin Home Climate Read the case study for Kelvin Home Climate
Most people check you online before they ring you. Even the ones who were recommended.
When someone passes your name on, the next thing they do is search for it, and what they find decides whether you get a call or whether they go back and ask for another name.
Electrical work adds a register to that check. Customers and letting agents can look up whether a contractor belongs to a scheme such as NICEIC or NAPIT. Put your registration on your website and your listing, where it answers the question before anyone has to ring and ask.
Built around the electrical work that pays
Tell us which jobs you want more of and which you would rather turn down. Your website and your listing are shaped around the first list.
Rewires
A page for rewires with photos of finished work, because someone weighing up a large job looks for evidence of the last one.
Consumer unit changes
A page that explains when a board needs replacing, which is the question people search before they ring.
EICRs and landlord certificates
Your registration and the certificates you issue, where a landlord or letting agent checking you out can find them.
EV chargers
A page for charger installs, if you fit them, so the search for one near them finds you.
Fault finding and repairs
Your hours, the areas you cover and your number, one tap away on a phone.
Commercial work
Shown if you want more of it and left off if you do not, so the site brings in the kind of job you are after.
Built for a business that does electrics
Valo Property Services covers electrics alongside plumbing, heating and fire safety, for homes and commercial buildings. Its customers check whether a business is real before they ring, so its site puts every trade in front of them, with the contract terms behind it.
Your listing, your reviews and your website turn a recommendation into a job.
Keeping hold of work you have already earned
The Beacon System
Five things we run for an electrical business
- Mains
Your website
A page for each kind of work you take on, such as rewires, consumer unit changes, EV chargers or landlord certificates, plus the areas you cover.
What is included in Mains, your website - Reputation
Your reviews
A review request to every customer after the job, domestic and commercial, so anyone checking you sees recent reviews from both kinds of work.
What is included in Reputation, your reviews - Visibility
Your Google listing
Your Google Business Profile, with the services and areas you cover listed properly, so the map result matches the work you want more of.
What is included in Visibility, your Google Business Profile - Range
Your social posts
Social posts built from the job photos you send, such as a tidy board change or a new charger on someone's drive.
What is included in Range, your social content - Return
Your repeat customers
When a landlord's electrical condition report is next due, or a job you agreed to check again comes round, the customer gets a reminder in your name.
What is included in Return, your service reminders
How the five work together to get an electrician found on Google: SEO for electricians.
The scheduled article answers what people search for before they book an electrician: what an EICR involves, when a consumer unit needs replacing, how often a rented property has to be checked. When a landlord asks Google, or an AI assistant such as ChatGPT, how often an EICR is due, a clear answer on your own site is the kind of page it can draw on.
Spark or Beam for your electrical business
Either plan covers all five parts of the Beacon System, aimed at the electrical work you want more of. The difference is how many areas, how many posts and how much reporting. At the start of both there is a one-off setup fee of £695, and then Spark costs £394 a month and Beam £588.
Spark
£394 per month
Plus a one-off setup fee of £695, covering the brand and website build.
For an electrician doing most jobs close to home, sole traders included, who wants to be the name people find there.
- Website, with service, brand and area pages, for one service area
- Logo refinement and a one-page brand sheet
- Hosting, maintenance and standard backups
- 2 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- Google Business Profile set up, plus 2 posts a month
- Automated review requests to every customer you send us
- Not included: replying stays with you
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
- 4 social posts a month, on one platform
- 1 blog or local-content article a quarter
- Quarterly summary, plus an onboarding and six-month call
Beam
£588 per month
Plus a one-off setup fee of £695, covering the brand and website build.
For a firm that travels further, or takes domestic and commercial work and wants both kinds of customer to see recent jobs.
- Website, with service, brand and area pages, for three service areas, with a gallery
- Full brand kit and guidelines
- Hosting, maintenance and priority support
- 5 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- Google Business Profile set up, plus 4 posts a month
- Review requests by text or email, whichever the customer prefers. Email is sent from an address on your own domain, which we set up with you
- Drafted replies to up to 20 reviews a month, and to every review under four stars
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
- 8 social posts a month, each posted on both of your two platforms
- 1 blog or local-content article a month
- Monthly report, plus a quarterly call
What the fee covers is capped and written down before you sign. How it works lists what is included and what is not, and Pricing sets out both plans and their terms.
What we need from you
Because you are busy and make decisions all day, we take marketing off that list.
Photos from jobs, sent to one WhatsApp number. For each job, the customer's name, number and email through a short form on your phone, so we can ask them for a review. A short note on anything technical helps, because we would rather ask than guess.
If nothing arrives for two months, the account keeps running on what you sent before. Drafts publish after three working days unless you stop them.
Extras, if you need them
When the plan is not quite enough, any of these can be added, or bought without a plan at all.
- Branding
- Makes the van, the website and your quotes look like one business, which matters when a letting agent is deciding who goes on their list.
- Directory profiles
- With your NICEIC or NAPIT details matching your website and listing, so the check after a recommendation finds the same business everywhere.
- Leaflets
- For the streets you want more work from, designed to match.
Nothing is added without a written price first. All the extras and what they start from
A recommendation still has to reach you
Someone who was given your name may only ring once. If you are mid-job with the power off and miss it, the next name they were given gets the work. That is why one of our first questions is a simple one: when you cannot get to the phone, what happens to the call?
Neither plan includes call tracking or a missed-call service. If lost calls are a real problem for you, raise it when we go through your snapshot, and you will get a clear answer on whether we are the right people for it.
A good first year, in simple terms
No one can promise you a number of calls or a place on Google. Here is what we can be held to instead:
- Your listing shows the services and areas you want, and is posted to every month.
- Every customer you sent us, domestic or commercial, was asked for a review.
- Someone checking you after a recommendation finds your registration, recent reviews and recent work.
- Your website has a page for each kind of job you want more of.
- Each report shows what your listing and website brought in: calls, direction requests and enquiries.
That leaves you better placed than a business that has done none of it. According to Google, complete and accurate information makes a listing more likely to show up. Your domain and Google listing stay in your name throughout, and the website goes with you if you leave after the minimum term.
One electrician in your town
We take one electrician in each town. That gives us the time to get to know you and your business: the work you want more of, the areas you will drive to, how you like to deal with customers and what you are proud of.
We would rather work closely with a few strong, growing businesses than process every one that asks. Your results matter to us as much as they matter to you, because we want you with us in five years, and that only happens if the work is paying off.
- A conversation first: one onboarding call of 30 to 40 minutes to complete your business fact file.
- One named person who knows your business and answers when you call.
- Only your business promoted for electrical work in your town. We will not run a rival’s website, Google listing or reviews alongside yours.
- A monthly summary of what your Google listing and website brought in.
If we already work with an electrician where you are, we will tell you before you spend any time on us, and you can join the waiting list. A place opens on the day a client's service ends, and the next person on the list is offered it first. In London we count by borough.
See where we work: Surrey, Hampshire, West Sussex and London.
Questions electricians ask
Half my work is for letting agents. Does this help with that?
Yes. Letting agents check an electrician before they add them to their list of contractors. Your certifications, the work you take on and your review history all sit where someone can verify them quickly.
Can you write about technical work without getting it wrong?
We write from the photos and the short note you send with them, and we ask when something is not clear. Anything we are unsure of, we leave out rather than guess. Before anything publishes, you see it.
I already have a website. Do I have to start again?
Usually yes, for three reasons.
- The code decides how fast a site loads and how well search engines read it. Google says its ranking systems use page experience signals, and those are one factor among many, with relevance first.
- The look matters. Most trade sites are built from the same few templates, and in our view they look templated and cheap.
- The site becomes the thing everything else feeds into, and it has to work on a phone.
The free visibility snapshot tells you what shape your current one is in first.
Have you built a site for an electrical business?
Yes. Valo Property Services covers electrical work alongside plumbing, heating and fire safety, for homes and commercial buildings. Its site gives each trade its place, with the legal and service-contract pages behind it, because its customers already know what they want and are checking the business is real. You can read the case study for Valo Property Services.
Do you work with more than one electrician in my town?
No. We take one electrician in any one town, so that we can get to know you and your business properly. In London we count by borough. If an electrician there already works with us, we will tell you and you can join the waiting list.
Why do you take only one electrician per town?
So that your success is the one we are working on in your area. We would rather do that properly for a few strong, growing businesses than spread thin across every business that asks.
How long before anything changes?
Expect the listing and review requests to be running in the first month or so, and a first draft of the site at around the two-month mark. Reviews and search position build over the months after that, which is why the first term runs for a year.
Will you guarantee me a number of jobs?
No. Nobody controls where Google shows you or how many people ring. We guarantee the work in your plan, done every month and written down before you sign.
Can you run Google Ads for me?
Ads are not in either plan. We can quote for Google Ads separately before any work starts. An ad only buys the click: the website, listing and reviews it lands on decide whether that click becomes a booked job, which is why ads work best on top of a plan. If ads are all you are after, another supplier will probably suit you better.
Is this worth it for a one-person business?
Often, yes. When you are the one doing every job, nobody else is updating the website, the listing, the reviews or the posts, so we do that while you work.
Plenty of electricians work alone. The plans are sized for a business of one person up to nine, sole trader or limited company.
The better test is whether you turn over more than the VAT threshold, have been trading three years or more and have room for more work. Below the threshold, the fee would take too large a share of what comes in.
For contract length, cancelling, ownership and the setup fee, see Pricing.
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