Google Ads for trade businesses
Google Ads run for you, on top of a website and listing that already give customers a reason to ring. Your ad spend is paid by you, straight to Google.
Ads work best on top of the basics
An ad can put your name at the top of a search. What happens next depends on where it sends people. If your website is slow on a phone, your listing is out of date and your reviews are thin, you pay for clicks that do not turn into calls.
So we treat ads as something to add once your website, listing and reviews are in good shape, not as a replacement for them. If ads are the only thing you want, we are probably not the right people. The free visibility snapshot is a good way to check where your basics stand first.
What is included
Your Google Ads managed for you.
- Ad spend
- The ad spend is paid by you, straight to Google, never through us, so you always see exactly what the clicks cost.
- Price
- Management is from £395 a month, with a one-off setup of £395. Management runs for an initial three months, then month to month.
- Setup
- Covers conversion tracking, the account build, campaign structure, ad copy and launch.
- Each month
- We review your campaigns weekly, check the search terms your ads appeared for, and send a report showing spend, enquiries and cost per enquiry.
- Who it is for
- Businesses spending at least £300 a month on ads, because below that a campaign gets too little data to improve. Google Ads only for now; we do not run Meta ads yet.
- Above £1,000 a month
- The £395 covers up to £1,000 a month of ad spend. Above that, we add 15% of the extra spend: at £2,000 a month, management is £395 plus £150.
- Before we start
- We start once your tracking is tested, your website works on a phone and you have told us in writing how much you want to spend each month.
- Your budget
- We never change your budget without your written say-so. Boosting a social post is paid advertising too, so it comes under this and never happens without your written approval of the spend.
- Timing
- We aim to launch your first campaign within 10 working days of you accepting the quote and signing your spend authority, once your website works on a phone. Time spent waiting for you to approve the ads and the budget is not counted.
- Paid ads management
- Google Ads run for you, with the ad spend itself paid by you, straight to the platform and never through us. From £395 per month
On its own, or with a plan
You can have ads managed on their own, although we will look at your website and listing first. Within the plans, ads are not included and need no ad spend. The plans run the website, listing, reviews and social that ads depend on, and the Pricing page sets out both.
Get a price for paid ads management
Tell us what you need and where you work. We reply within 2 business days with a written price, before any work starts. You can buy it on its own, or alongside one of the plans.