For plumbers and heating engineers
More local plumbing and heating enquiries. Less reliance on lead sites.
Practical marketing for plumbing and heating businesses that want more calls, quote requests and booked work from the areas they actually serve. One fixed monthly fee, published prices, and one named person to deal with.
Or call 07341 080300
- Who it is for
- Plumbers and heating engineers across Surrey, Hampshire, West Sussex and London.
- One per town
- One plumbing and heating business in each town. Check if your town is open for plumbing and heating.
- What it costs
- £394 or £588 a month, plus a one-off £695 setup. See how many jobs would cover it.
What owners say
“Most homeowners do plenty of research before they ever speak to a heat pump installer. I wanted a website that could answer the common questions upfront, build confidence and make it easy for people to find the systems and areas we cover. That is exactly what they delivered.”
S Saltoun, Director, Kelvin Home Climate Read the case study for Kelvin Home Climate “The whole process was simple from day one. We had one main point of contact, received quick responses and never had to deal with unnecessary jargon or complicated explanations.”
B Luftig, Owner, Valo Property Services Read the case study for Valo Property Services
Someone is looking for a heating engineer at nine on a Sunday night
They search. They look at who appears, how recent the reviews are, and whether you look like you are trustworthy and still trading, and then they ring two or three names in that order. If your listing has not been touched since last winter, the call goes to whoever looks busier, which may not be the better engineer.
For anything involving gas there is one more check, because customers are told to make sure an engineer is on the Gas Safe Register before letting them in. Your registration belongs on your website and your listing, where it can be seen before anyone rings.
Built around the jobs you actually want
Tell us which work pays and which you would rather not take. Your website and your listing are built to bring in more of the first kind.
Boiler installations
A page for installs, the manufacturers you are accredited with, and guides that answer the questions people ask before a quote.
Servicing
Posts and an article before the cold weather, when servicing gets booked.
Repairs and breakdowns
Your hours, your call-out availability and your number, one tap away on a phone.
Emergency call-outs
Emergency cover shown on your listing and your site, only if you actually offer it.
Bathrooms
A gallery of your finished work on Beam, because bathroom customers buy from photos. For a job worth more than a phone photo, a professional shoot is available as an extra.
Landlord work
Your Gas Safe details and the landlord services you offer, where an agent checking you out can find them.
Commercial maintenance
A page for it if you do it. If you would rather not, it stays off the site.
A heating business we built this for
Kelvin Home Climate installs heat pumps, air conditioning and boilers. Its site has a page for each service it offers, each area it covers and each manufacturer it is approved for, and guides for the questions people ask before a quote.
Your next customer already checked Google before they called.
We make sure what they found was good
Your area, and the work that comes straight to you
The areas you actually serve
The website gets a page for each area you cover: one on Spark, three on Beam. Your Google listing is set to the area you want to work in, because a job forty minutes past your last postcode is a wasted call.
Less reliance on lead sites
Lead sites charge you for customers they also show to your competitors, and you keep nothing when you stop paying. After you stop paying anyone for them, your own website, listing and reviews keep working. See what each lead site charges.
You do not have to drop the platforms that work for you. The aim is for the calls that come straight to you to become a bigger share of your work over time.
One plumbing or heating business in your town
We take one plumbing or heating business in each town. That gives us the time to get to know you and your business: the work you want more of, the areas you will drive to, how you like to deal with customers and what you are proud of.
We would rather work closely with a few strong, growing businesses than process every one that asks. Your results matter to us as much as they matter to you, because we want you with us in five years, and that only happens if the work is paying off.
- A conversation first: one onboarding call of 30 to 40 minutes to complete your business fact file.
- One named person who knows your business and answers when you call.
- Only your business promoted for plumbing and heating work in your town. We will not run a rival’s website, Google listing or reviews alongside yours.
- A monthly summary of what your Google listing and website brought in.
If we already work with a plumbing or heating business where you are, we will tell you before you spend any time on us, and you can join the waiting list. A place opens on the day a client's service ends, and the next person on the list is offered it first. In London we count by borough.
See where we work: Surrey, Hampshire, West Sussex and London.
The Beacon System
Five things we run for a plumbing and heating business
- Mains
Your website
A page for each kind of work you take on, including breakdowns, servicing and boiler replacements, plus the manufacturers you are accredited with and the areas you cover.
What is included in Mains, your website - Reputation
Your reviews
A review request goes to every customer you send us after the job, so your reviews stay recent in summer as well as in winter.
What is included in Reputation, your reviews - Visibility
Your Google listing
Your Google Business Profile, with your hours, call-out availability and services kept right, and new posts every month.
What is included in Visibility, your Google Business Profile - Range
Your social posts
Social posts built from the job photos you send, whether that is a new boiler on the wall or a finished cylinder cupboard.
What is included in Range, your social content - Return
Your repeat customers
When a boiler service or a landlord's gas safety record comes round again, the customer gets a reminder in your name, before they think to search for someone else.
What is included in Return, your service reminders
How the five work together to get a plumbing and heating business found on Google: SEO for plumbers and heating engineers.
Each plan also includes an article on a set schedule, and for heating work the subject follows the year: servicing before the cold weather, what to do when a boiler loses pressure, what a heat pump survey involves. A clear answer on your own site is the kind of page Google and AI assistants such as ChatGPT draw on.
Two plans, and which one fits
Both plans run all five parts of the Beacon System, and both are built around where you want the business to go. Of each part, Beam does more and covers more ground. Spark is £394 a month and Beam is £588, plus a one-off setup fee of £695 for the brand and website build.
Spark
£394 per month
Plus a one-off setup fee of £695, covering the brand and website build.
For a plumber or heating engineer who takes most of their work within one town and wants the basics done properly.
- Website, with service, brand and area pages, for one service area
- Logo refinement and a one-page brand sheet
- Hosting, maintenance and standard backups
- 2 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- Google Business Profile set up, plus 2 posts a month
- Automated review requests to every customer you send us
- Not included: replying stays with you
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
- 4 social posts a month, on one platform
- 1 blog or local-content article a quarter
- Quarterly summary, plus an onboarding and six-month call
Beam
£588 per month
Plus a one-off setup fee of £695, covering the brand and website build.
For a business covering several towns, or doing bathroom and boiler installs, where customers want to see the work before they ring.
- Website, with service, brand and area pages, for three service areas, with a gallery
- Full brand kit and guidelines
- Hosting, maintenance and priority support
- 5 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- Google Business Profile set up, plus 4 posts a month
- Review requests by text or email, whichever the customer prefers. Email is sent from an address on your own domain, which we set up with you
- Drafted replies to up to 20 reviews a month, and to every review under four stars
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
- 8 social posts a month, each posted on both of your two platforms
- 1 blog or local-content article a month
- Monthly report, plus a quarterly call
Every amount is written down before you sign. The full list of what is included and what is not is on How it works, and each plan in full, with its terms, is on Pricing.
What we need from you
Because you are busy and make decisions all day, we take marketing off that list.
One WhatsApp number for photos, sent as you finish jobs. The customer's name, number and email go through a short form on your phone so we can ask them for a review, and we write everything else from those.
If a busy winter means nothing arrives for two months, we keep going with what you have already sent. Drafts publish after three working days unless you say otherwise, so nothing waits on you approving a post between calls.
Extras, if you need them
Some plumbing and heating businesses want more than a plan covers. Each of these can be added to a plan, or bought on its own.
- Directory profiles
- On sites such as Checkatrade or MyBuilder, set up with the same details and Gas Safe number as your website and listing.
- Leaflets
- For the streets around a big install, designed to match your brand.
- A professional shoot
- Of a finished bathroom or boiler room worth showing off.
- Branding
- If your vans and quotes do not yet look like the same business as your website.
Each one is priced in writing before any work starts. See every extra, with the price it starts from.
Calls only turn into jobs if someone answers them
We can make your business easier to find and easier to trust, but we cannot pick up the phone for you.
If you are on a roof or under a sink when the call comes, that customer rings the next name down.
So before we start, we ask how calls are handled today: who answers, what happens after hours, and how quickly a missed call gets rung back.
Call tracking and missed-call systems are not part of either plan. If missed calls are costing you work, say so on the snapshot call, and we will tell you whether we think we are the right people to help.
What good looks like after a year
We do not promise a number of calls or a place on Google, because nobody can promise either. What a good first year looks like instead:
- Your listing is complete, current and posted to every month, with no gaps.
- Every customer you sent us has been asked for a review, so the reviews on your listing are recent.
- Your website has a page for each kind of work you want more of, and for each area you cover.
- You can see calls and direction requests from your listing, and the enquiries your website received.
- It took you minutes a week: photos to one WhatsApp number, customer details through a short form.
That leaves you better placed than a business that has done none of it. According to Google, complete and accurate information makes a listing more likely to show up. Your domain and Google listing stay in your name throughout, and the website goes with you if you leave after the minimum term.
Questions plumbers and heating engineers ask
I am busiest in winter and quiet in summer. Does this still work?
The work carries on at the same rate either way, which is the point. A listing that only gets attention in November looks dormant in June, and June is when a boiler service gets booked.
I do emergency callouts. Can the website show that?
Yes. Your hours, your callout availability and your phone number go where someone panicking at the weekend can find them in one tap.
What if a customer leaves a bad review?
We draft a reply for you and you decide whether to send it. We do not hide reviews, filter who gets asked, or try to get anything removed. Every customer gets the same request.
Have you built a site for a heating business before?
Yes. Kelvin Home Climate installs heat pumps, air conditioning and boilers. Its site has around thirty-five pages: a page for each type of work, for each area it covers and for each manufacturer it is accredited with, plus guides for customers weighing up a heat pump. It is live, and you can read the case study.
Do you work with more than one plumbing or heating business in my town?
No. We take one plumbing or heating business in any one town, so that we can get to know you and your business properly. In London we count by borough. If we already work with a plumbing or heating business where you work, we will tell you and you can join the waiting list.
Why do you take only one plumbing or heating business per town?
So that your success is the one we are working on in your area. We would rather do that properly for a few strong, growing businesses than spread thin across every business that asks.
How quickly will I see a difference?
Your Google listing and review requests are usually live within two to four weeks, and your website's first draft within about six to eight. Reviews and search position build over months, which is why the minimum term is twelve.
Can you guarantee calls or a place on Google?
No, and be wary of anyone who does, because nobody controls where Google shows you. What we commit to is the work in your plan, delivered every month and written down before you sign.
Can you run Google Ads for emergency call-outs?
Not as part of either plan. Paid ads can be quoted separately, before any work starts, and they work best on top of a plan, because the website, listing and reviews behind an ad are what turn a click into a call. If ads are all you want, we are probably not the right fit.
Do I have to stop using lead sites?
No, and there is no need to decide at the start. The aim is for the work that comes straight to you to grow, so that over time you can judge for yourself which platforms are still earning their fee. Our guide compares what Checkatrade, MyBuilder and Bark charge.
I work on my own. Is this for me?
Yes. There is only one of you, and you are on the tools. We keep your website, your listing, your reviews and your posts going while you are earning.
We work with businesses of one person up to nine, sole traders and limited companies alike.
What matters more is that you turn over more than the VAT threshold, have been trading three years or more and want more of the right work. Below the threshold, the monthly fee takes too large a share of what comes in.
Do you work with drainage or bathroom-only firms?
Often, yes. Drainage and bathroom businesses are plumbing work, so they fit if plumbing is what you do and you want more of the right local jobs. The free visibility snapshot is the quickest way to find out, and we will tell you if we are not the right fit.
Contract length, cancelling, ownership and the setup fee are covered on the Pricing page.
Related guides
- How much does a website cost in the UK for a plumber?
- Google review rules for plumbers, heating engineers and electricians, on one page
- How to add your business to Google Maps: a complete Google Business Profile for plumbers, heating engineers and electricians
- How much does Checkatrade cost? Checkatrade, MyBuilder and Bark compared for plumbers, heating engineers and electricians
- How to get more Google reviews: a guide for plumbers, heating engineers and electricians