The Beacon System: Mains
Websites for plumbers and heating engineers
A website built around the plumbing and heating work you want more of, kept current every month, and yours to keep. Part of every plan, alongside your Google profile, reviews, social and service reminders.
What a customer checks before they ring a plumber
Someone with a leaking pipe or a cold radiator searches, looks at who appears, and rings two or three names. Your website is where they check that you do the job they need, that you cover their street, and that you are still trading.
For gas work they check one more thing: whether you are on the Gas Safe Register. Your registration goes on your website, so the answer is there before they pick up the phone.
A page for each job you want more of
Each kind of work you want more of gets its own page, written from your fact file and the photos you send. Work you would rather not take stays off the site.
- Boiler installations
- The boilers you fit and the manufacturers you are accredited with, plus guides for customers comparing quotes.
- Servicing
- What an annual service covers and how to book one with you.
- Repairs and breakdowns
- When you work and how to reach you, with your number one tap away on a phone.
- Emergency call-outs
- A page for emergency work, only if you take it on.
- Bathrooms
- Photos of bathrooms you have fitted, in a gallery on Beam, since people choose a bathroom fitter by looking at past work.
- Landlord work
- Gas safety certificates and the other landlord services you offer, for agents comparing engineers.
- Your areas
- A page for each area your plan covers: one on Spark, three on Beam.
Gas Safe and manufacturer accreditations go on the site only after we have checked them on the official register.
Busy in winter, quiet in summer
A website that only gets attention in November looks dormant in June, and June is when a boiler service gets booked. Yours is updated at the same rate all year, with articles timed to the season: servicing before the cold weather, and the questions people ask before a new boiler.
The website is one of five things in every plan. Your Google Business Profile, reviews, social posts and service reminders run from the same photos and job details. What the whole plan does for a plumbing and heating business .
What each plan includes for your website
This is one of the five parts of the Beacon System, and every plan includes all five. The monthly fee covers all of them, not just this one.
Spark
£394 per monthfor all five parts, this one included
Plus a one-off setup fee of £695, covering the brand and website build.
- Website, with service, brand and area pages, for one service area
- Logo refinement and a one-page brand sheet
- Hosting, maintenance and standard backups
- 2 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- 1 blog or local-content article a quarter
Beam
£588 per monthfor all five parts, this one included
Plus a one-off setup fee of £695, covering the brand and website build.
- Website, with service, brand and area pages, for three service areas, with a gallery
- Full brand kit and guidelines
- Hosting, maintenance and priority support
- 5 mailboxes set up on your own Google Workspace or Microsoft 365 account, which you pay for directly
- 1 blog or local-content article a month
The one-off setup fee of £695 covers the brand and website build. How the site gets built, and the terms for keeping it if you leave, are on Websites for tradesmen . What the website does for your place on Google: SEO for plumbers and heating engineers .
A heating business we built this for
We built the website for Kelvin Home Climate, a North West London business fitting boilers, heat pumps and air conditioning. Every service, area and manufacturer approval has its own page, about thirty-five in all, with guides for customers deciding on a heat pump.
Questions plumbers ask about their website
How much does a plumber's website cost?
With us, the website is part of the plan: Spark is £394 a month and Beam £588, plus a one-off £695 setup fee. Hosting and updates are included.
Our guide compares what other routes cost.I do emergency call-outs. Can the website show that?
Yes, if you offer it. The hours you cover and your number are easy to find, so someone with water coming through the ceiling on a Saturday can ring you in one tap.
I get most of my work from Checkatrade. Do I still need a website?
Keep any platform that pays its way. The difference is ownership: a lead site shows the same customer to other plumbers and stops sending work the day you stop paying, while your website keeps bringing calls straight to you. Over time you can see which platforms are still worth their fee.
Our guide compares what Checkatrade, MyBuilder and Bark charge.Can you guarantee me a place on Google?
No. Google decides where any website appears, so a promise of a position is one nobody can keep. We commit to the work in your plan, every month, written down before you sign.