The Beacon System: Visibility
Google Business Profile management
Your listing on Google Search and Google Maps, set up properly, kept accurate and posted to every month, so the map result looks like a business that is open and busy.
Why your listing matters
For a lot of local searches, your Google Business Profile is the first thing a customer sees, before your website. It shows your hours, your services, your photos, your reviews and when you last posted. A listing that has not changed in months looks like a business that has stopped, and the customer moves down the list. Our guide lists what a complete listing has.
What each plan includes
This is one of the five parts of the Beacon System, and every plan includes all five. The monthly fee covers all of them, not just this one.
Spark
£394 per monthfor all five parts, this one included
- Google Business Profile set up, plus 2 posts a month
Beam
£588 per monthfor all five parts, this one included
- Google Business Profile set up, plus 4 posts a month
What we do with it
Trade versions: [Google Business Profile for plumbers and heating engineers](/services/google-business-profile-for-plumbers/) and [for electricians](/services/google-business-profile-for-electricians/).
- Set it up properly
- Claimed and completed: your services, the areas you cover, your hours, your photos and how to reach you.
- Keep it accurate
- When your hours, prices, services or areas change, the listing changes with them. Tell us once and it is done.
- Post every month
- Posts built from your job photos, so the listing shows recent work rather than a gap.
- Match the website
- The same details on your listing and your website, so Google and your customers see one consistent business.
If you work from home, Google lets a business that travels to its customers show the areas it covers without showing its address. We set it up that way if it suits you.
Timing, access and ownership
Your listing is usually set up within two to four weeks of signing. We ask to be added as a manager on it, and it stays in your name throughout, so you keep full control and there is nothing to hand back if you leave.
How you will know it is working
Google reports what your listing does: calls from it, direction requests and clicks through to your website. Those are the numbers that matter, rather than how many people saw it, and they go into your summary: quarterly on Spark, monthly on Beam.
Because nobody controls where Google shows your business, we do not promise a place in the map results. What we commit to is a listing that is complete, current and posted to every month, and that follows Google’s own guidance on what helps a business show up in local results.
Extras for your listing
- Directory profiles
- Profiles on directories such as Checkatrade, MyBuilder or Bark, set up with the same details as your website and Google listing. From £295 one-off, for up to five directories
- Photography and video
- A professional shoot of your work, for your website, your listing and your social posts. From £395 per half-day shoot
- Paid ads management
- Google Ads run for you, with the ad spend itself paid by you, straight to the platform and never through us. From £395 per month
Not offered at all: removing reviews, or disputing them with Google.
Questions about your Google listing
I already have a listing. Do I lose it?
No. We work on the listing you already have, with its reviews and its history, and add ourselves as a manager. Starting a new one would throw away the reviews you have earned.
Can you get me to the top of Google Maps?
Nobody can promise that, and be wary of anyone who does. What we can do is make sure your listing is complete, accurate, active and backed by recent reviews, which is the part you control.