The Beacon System: Range
Social media for trade businesses
Regular posts built from the photos of jobs you are already doing, in your voice rather than ours, so your page shows a business that is working.
Why social still earns its place
People check a business’s social page for the same reason they check its reviews: to see recent work and whether it is still trading. If the last post on a page was a year ago, a customer may wonder whether the business is still trading, and a steady run of real jobs settles that.
What each plan includes
This is one of the five parts of the Beacon System, and every plan includes all five. The monthly fee covers all of them, not just this one.
Spark
£394 per monthfor all five parts, this one included
- 4 social posts a month, on one platform
Beam
£588 per monthfor all five parts, this one included
- 8 social posts a month, each posted on both of your two platforms
The platform, or on Beam the two platforms, are chosen with you at the onboarding call, based on where your customers are.
How it works
- You send photos
- Photos from jobs you are already doing, to one WhatsApp number, whenever you think of it.
- We write the posts
- In your voice, not ours, from a short set of questions at the start about how you talk to your customers.
- You can stop anything
- Drafts publish after three working days unless you say otherwise, so nothing waits on you between jobs.
- Busy months
- If nothing arrives for two months, we keep going with photos and reviews you have already sent, and tell you we are doing it.
How you will know it is working
Your summary lists every post that went out, quarterly on Spark and monthly on Beam. The posts are there to make the business look active when someone checks, and we report them on that basis rather than promising calls from them.
Extras for your social
- Direct mail
- Leaflets or postcards for the areas you cover, designed to match your brand and your website. Quoted per job
- Photography and video
- A professional shoot of your work, for your website, your listing and your social posts. From £395 per half-day shoot
- Paid ads management
- Google Ads run for you, with the ad spend itself paid by you, straight to the platform and never through us. From £395 per month
Questions about social media
I do not have time to take photos. Does this still work?
Yes, but your photos are what make it work. A photo on your phone at the end of a job is enough, and it takes seconds.
Every post, listing update and page we write starts from your real work. Without new photos we can only reuse what you have already sent, plus seasonal material, which is harder for us to do well and less useful to you.
If you go two months without sending anything, we keep going with what we have, and the content gets thinner and repeats more with every month it continues.
Will the posts sound like me?
That is the aim. At the start, we ask a few questions about how you talk to customers, and every post goes out in your voice, not ours. You can change or stop any post before it publishes.
Can you run adverts on my social pages?
Paid ads are not part of either plan. They can be quoted as an extra, and the ad spend itself is paid by you, straight to the platform.