The Beacon System: Return
Service reminders that bring customers back
The easiest work you will win this year is work you have already earned. When a customer's next service or safety check is due, they hear from you first, in your name.
The next job should be yours
A customer you have already been out to knows your work and trusts it. They already know your work, so the reminder only has to arrive when the job comes round again.
Most trades are not. The customer hears nothing until the boiler is due, or something breaks. So they search, and ring whoever comes up first.
That job was yours, and it went to someone else. A reminder in your name, at the right time, keeps it with you.
Why it is worth more than the job
- Work you have already earned
- No advert, no lead fee and no quote against three others. The customer already knows who you are and what your work is like.
- A customer, not a one-off
- Most trades only hear from a customer when something has gone wrong. A reminder from you, when it is due, shows you remember the job and want to look after it. That is what makes you their plumber, or their electrician, rather than the last one they found.
- Your reputation, growing
- Every job booked from a reminder is another finished job, so that customer is asked for a review too. The repeat work keeps your reviews coming, alongside the new work.
What each plan includes
This is one of the five parts of the Beacon System, and every plan includes all five. The monthly fee covers all of them, not just this one.
Spark
£394 per monthfor all five parts, this one included
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
Beam
£588 per monthfor all five parts, this one included
- A reminder in your name, by text or email, to each customer you send us when their next service or safety check is due
Service reminders are the same on both plans. They run from the same short form you already use to send us each customer for a review request.
How it works
- After the job
- When you send us the customer's details, the form asks whether the job comes round again. The due date fills itself in from the intervals you choose at the start.
- A month before
- We send you the list of reminders due next month. Strike out anyone already booked, or anyone you would rather we did not contact.
- The reminder
- One message in your business's name, by text or email, and one follow-up a week later if they do not reply. Then we stop.
- You book the work
- If a customer replies to book, we pass it to you the same working day. We never quote a price or make a booking for you.
Which jobs come round again
You choose, at the onboarding call. The usual ones:
- Boiler services, usually once a year.
- Landlord gas safety records. A landlord needs one every year for each rented home.
- Electrical condition reports for rented homes, needed at least every five years in England.
- Care plans and maintenance contracts you already sell, when they come up for renewal.
We do not send reminders for one-off repairs, or for anything you tell us to leave out.
When the first reminders go out
Reminders go only to customers of jobs you send us from the day we start. For a yearly job, that means the first ones go out about a year in.
We do not send reminders to an old customer list, because someone who has not heard from you in years rarely books from a message, and a reminder is only welcome when it follows a recent job.
How you will know it is working
Your summary shows how many reminders went out and how many customers replied, quarterly on Spark and monthly on Beam.
We also ask you how many jobs were booked from them, because the booking happens on your phone, not ours. We report what you tell us, and we do not promise a number.
Your customers, handled properly
- Their permission
- We give you one line to add to your quotes or booking form, so customers know they may get a reminder and can say no. Without it, we do not send.
- Easy to stop
- Every message has a way to opt out. One reply, and that customer hears nothing more from us for you.
- Their details
- Held under a data processing agreement, only for as long as the reminder needs, then deleted. If you leave, you get your reminder list.
Questions about service reminders
Can you send reminders to my existing customers?
No. Reminders go only to customers of jobs you send us from the day we start. An old list rarely books, and many of those customers were never told they might hear from you.
I already send reminders from my job software. Will they clash?
Tell us at the start which jobs your software already covers, and we leave those out. No customer should get the same reminder twice.
Do the reminders include a price or an offer?
Only if you have agreed it for that month. Otherwise the reminder says what is due and how to book it with you, and nothing more.
Does it cost extra?
No. Service reminders are part of both plans, at the price on the pricing page.