The Beacon System: Reputation
More Google reviews, from every customer
A review request to every customer you send us, after the job, without you having to remember to ask. So the reviews on your listing stay recent all year round.
Why recent reviews decide the call
When someone is choosing between two or three businesses, your reviews do a lot of the deciding: how many there are, how good they are, and how recent. The hard part is remembering to ask, after every job, when you are already on to the next one.
What each plan includes
This is one of the five parts of the Beacon System, and every plan includes all five. The monthly fee covers all of them, not just this one.
Spark
£394 per monthfor all five parts, this one included
- Automated review requests to every customer you send us
- Not included: replying stays with you
Beam
£588 per monthfor all five parts, this one included
- Review requests by text or email, whichever the customer prefers. Email is sent from an address on your own domain, which we set up with you
- Drafted replies to up to 20 reviews a month, and to every review under four stars
How it works
- After the job
- You send the customer's name, number and email through a short form on your phone, the day of the job. That is all you do.
- The request
A short request goes to that customer, asking for a review on your Google listing, with one reminder if they have not left one.
It goes by text. On Beam it can go by email instead, whichever the customer prefers.
Email requests are sent from an address on your own domain, such as reviews@yourbusiness.co.uk. That address sits on your own email account, and we set it up with you before any requests go out.
- The reply
- On Beam we draft a reply to up to 20 reviews a month, and to every review under four stars whatever the count. You decide whether each one goes out.
Every customer, no exceptions
- Who we ask
Every customer you send us gets the same request. We never choose who to ask based on whether they are likely to be happy, and we never offer anything in return for a review.
Both are against Google's rules, and both can get reviews removed or a listing penalised, which is the opposite of what you are paying for. Our guide sets out the rules in full, and how to ask within them.
- Bad reviews
- On Beam we draft a calm, factual reply for you to approve. We do not try to have a bad review removed, and we do not hide it.
- Your customers' details
- They are handled under a data processing agreement, which sets out exactly what we hold, why, and for how long.
How you will know it is working
Your summary shows how many reviews came in and how recent they are, quarterly on Spark and monthly on Beam. You can also check for yourself at any time: the reviews are on your listing for anyone to read.
Not offered at all: removing reviews, or disputing them with Google or any other platform.
The same short form also drives your service reminders: when a customer's next service is due, they hear from you first.
Questions about reviews
Do I have to send every customer?
The more you send, the more reviews come in. What you cannot do is pick only the customers you expect to be happy, because that breaks Google's rules. As you finish each job, send them.
What if someone leaves a bad review?
On Beam we draft a reply for you to approve. On Spark, replying stays with you. Either way, a calm, factual reply shows the next customer how you deal with a problem.
Can you get fake or old bad reviews taken down?
No. Review removal and disputes with platforms are not something we take on. What we can do is make sure recent, genuine reviews keep arriving.